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Papers On Business - Management
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Analysis of a Software Advertisement
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A complete, 9 page analysis of a print magazine advertisements designed to sell Microsoft Office -- a popular PC/Windows software package. The writer examines that ad's target market, cultural message(s), use of reference groups, psychological screens, and more. The original advertisement is not included. No Bibliography.
Filename: Microoff.wps

Assessing The Inner Operation Of Mercury Web & Graphic Designs
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6 pages in length. The Mercury Web & Graphic Designs Company is a firm that is in the business of enhancing the business lives of their clients. Because of their expertise, customers are able to design specific components that address their enterprising needs. The company has been quite successful throughout the last several years, demonstrating ever-growing profits with each passing quarter. However, it has come to the owner's attention that production on all levels has begun to slip considerably with regard to overall employee morale; as a direct result, revenue has shown a significant decline within a very brief period. The writer analyzes the situation with the help of an employee survey/interview, as well as suggests improvements to rectify the situation. Bibliography lists 2 sources.
Filename: TLCgraph.doc

Case Study: Proposal on Software Development
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15 pages in length. This is a proposal for a travel agency to develop software for the company. Includes Data flow, Gantt Chart, Pert/CPM Chart information, as well as input and output specification. Gives estimated time and cost factor and concludes with options and recommendations. This is an excellent paper with research information that can be applied to any company.
Filename: JGAplane.rtf

Enterprise Resource Planning Software
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This 12 page paper puts us in the position of marketing a new business to business web-based enterprise resource planning software package. The characteristics of such a package are discussed as well as who needs it, how to market to the target audience and what exactly ERP is. Bibliography lists 13 sources.
Filename: JGAcmsft.wps


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