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Papers On Business - Management
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CEMEX S.A. de C.V.
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This 7-page paper is an overview of the Mexican cement company Cemex S.A. de C.V. Taken from a case study regarding strategic decisions the company needed to make to operate globally, the paper outlines how Cemex managed to extracate itself from its 1998 problems. Bibliography lists 6 sources.
Filename: MTcemexs.rtf

Dell & Gateway Computers / Corporate Overview
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This 20 page report discusses two of the most highly successful personal computer companies in the world - Dell and Gateway. Each of them have become darlings of the investment world and each is living up to their own publicity and promotion. A brief overview is given of each with an analysis of various financial features, ratios, and market position. Bibliography lists 8 sources.
Filename: Dellgate.wps

The Internet's Role In Business Operations
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A 5 page glance at some of the applications of the Internet in conducting daily business. The most obvious applications of sales and marketing are mentioned, but the paper concentrates more on data management, communications and intranet applications. The growth of the Internet has made communication with remote locations—district offices, outside sales staff, favored vendors, etc.—more efficient than ever before. Use of the Internet in increasing productivity is not limited only to large businesses, either. One NY deli increased their lunch business by 30% when they began accepting take-out orders through their Web page. Bibliography lists 4 sources.
Filename: Webrole.doc

Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
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An 18 page paper which discusses the mail order business called Adventurous Traveler Bookstore. The paper discusses the history of this business, and also provides a SWOT analysis of the company. Adventurous Traveler Bookstore is a mail order business begun in 1994. It worked primarily on the Internet and then was severely challenged by the presence of Amazon.com. Through various approaches to marketing, this company has passed the threat and continued on the road to success. Bibliography lists 8 sources.
Filename: RAadtrbook.wps


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