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Broadcast Media Advertising / The Choice To Ban Ads?
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12 pages in length. Advertising is a company's primary means by which to sell its product; without television or radio advertising, businesses would have significantly less ability to successfully market their wares. However, there are guidelines even for such a seemingly innocuous concept as plugging one's product, for the advertising industry has become a well-versed and slick operation all its own. Through the years, a distinctive trend has been established with regard to the various methods advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate and unacceptable. The writer discusses the fact that while the broadcast media are the focal points for such a vast array of advertising techniques, they does not reserve the right to censor public consumption. Bibliography lists 7 sources.
Filename: BroadBan.wps

Can Broadcast Media Reject Ads ?
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A 6 page essay detailing arguments concerning whether or not broadcast media (Tv, radio, etc;) should be allowed to reject advertisements based upon their content. (Comm/Media, Law, and Advertising). Bibliography lists 12 sources.
Filename: Broamark.wps

Centrica
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This 16 page paper examines the energy and services company Centrica. The analysis is undertaken using Porters Five Forces, a PEST and a SWOT analysis. The bibliography cites 8 sources.
Filename: TEcentri.rtf

Brian Gallagher and The United Way: New Approaches to Old Problems
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Brian Gallagher and The United Way: New Approaches to Old Problems A 5 page discussion of the waves being made in the United Way by the new CEO Brian Gallagher. The United Way finds itself being catapulted from its traditional role in world society as a fund raising organization to a role which encompasses not only fund raising but problem solving. Needless to say there has been a certain resistance to this change. This resistance has been noted both within and outside the agency from individuals who think that the United Way’s role should be restricted to fund raising and not extended to what they perceive as “social engineering” . This paper supports Gallagher’s systemic approach to fund allocation. Bibliography lists 3 sources. PPuntWay.rtf
Filename: PPuntWay.rtf


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