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Papers On Business - Management
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Management Communication: Essential for Success
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This six page paper that explores the importance of effective communication at the management level. Several tips and techniques are discussed as well as reasons it is important to the company as a whole.Bibliography lists seven sources
Filename: CWCommuc.wps

Political and Legal Problems When Doing Business Abroad
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This 3 page paper looks at the common pitfalls associated with international business. Law and politics are the center of this investigation. Bibliography lists 3 sources.
Filename: SA823biz.rtf

'Got Milk?' Campaign
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5 pages in length. The writer discusses the 'Got Milk?' campaign as it relates to the future of milk consumption. Bibliography lists 1 source.
Filename: TLCmilk.wps

'Marketing Myopia' - Still Relevant After Nearly 40 Years
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This 5 page report discusses 'Marketing Myopia' that was written by Theodore Levitt for the Harvard Business Review in 1960. According to Levitt, Business leaders who continue to concentrate myopically on the bottom line, wooing the approval of Wall Street and shareholders for their quarterly earnings performance, are certain to get low marks in their aspirations as marketers. The issue is essential relationship is the one between organizations and their consumers. Bibliography lists 5 sources.
Filename: Markmyo.wps


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