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“First Alert” Fire Alarms -- A Marketing Case Study
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This 6 page report discusses the company “First Alert” and the smoke detectors it markets. It is a simple enough concept -- an unobtrusive, inexpensive, and effective device that can warn people that there is a fire nearby. A smoke detector should be considered as the first line of defense in saving lives and injury in case of fire. “First Alert” has become something of a household name in terms of residential fire protection. The company’s products offer a variety of features, not the least of which is affordability. Bibliography lists 5 sources.
Filename: BWfireal.wps

“God is my CEO” by Larry Julian
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A 6 page paper which summarizes and analyzes Larry Julian’s book “God is My CEO.” Bibliography lists 4 sources.
Filename: RAgodceo.rtf

“Hiring People with Intellectual Disabilities” by Linda Andrews
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A 3 page paper which discusses the article “Hiring People with Intellectual Disabilities” by Linda Wasmer Andrews. Bibliography lists 3 sources.
Filename: RAdiswrk.rtf

“Horse Sense: The Key to Success is Finding a Horse to Ride” by Al Ries and Jack Trout
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A 5 page book review of this business marketing text that was first published in 1990. No additional sources are used.
Filename: TGhorsense.rtf


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