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Papers On Business - Management
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“Out of this Furnace” and “Fast Food Nation”: A Common Lesson
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A 4 page overview of the books by Thomas Bell and Eric Schlosser. This paper presents the contention that the same societal problems which confronted the Progressives in the early part of the twentieth century, problems similar to those revealed in “Out of this Furnace”, continue to confront us today. “Fast Food Nation” reveals, in fact, the same societal hierarchy and injustices which were present in society some one-hundred years ago. No additional sources are listed.
Filename: PPfurna2.rtf

“Out of this World Superplay Action!”: An Analysis of a 1990 Advertisement in “Boy’s Life” Magazine
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A 5 page analysis of this ad by Acclaim Enterprises, Inc. This paper emphasizes the direct marketing approach. No additional sources are listed.
Filename: PPadGameSystem.rtf

“Pre-testing and creativity in advertising”
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A five page paper which looks at the way in which pre-testing is perceived at various stages of the advertising campaign process, and whether it could be said to increase or decrease levels of creativity within the campaign. Bibliography lists 5 sources.
Filename: JLpretest.rtf

“Pyramid Power” IT
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An 8 page paper discussing the IT pyramid and its various levels, then identifying the place that two companies, USAA and Ford Motor Company, occupy in the pyramid. Includes 2 figures. Bibliography lists 3 sources.
Filename: KSitPyrPower.rtf


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