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“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”
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A 9 page overview of the development of MasterCard’s innovative advertising campaign. This paper details the research that went into designing the campaign. Bibliography lists 3 sources.
Filename: PPmarketingMCpriceless.rtf

“Sports marketing”
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An eight page paper which looks at several aspects of sports marketing, in terms of the potential consumer base, marketing strategies, the importance of market research and the way in which these factors affect both sport itself and sports-related products. Bibliography lists 6 sources
Filename: JLsportsmark.rtf

“Technologies of Control: The New Interactive Media for the Home”: A Review of the Premises Presented in the Book by Kevin Wilson
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A 5 page overview of Wilson’s premises regarding the incredible capability of modern technology to not only monitor individual and group behavior but to utilize the information collected in that monitoring to change and direct that behavior. Wilson contends that this practice is not simply the collection of general information to be utilized in marketing goods to consumers, but rather as a restructuring of communication practices which will result dramatic changes in practically all aspects of modern society. No additional sources are listed.
Filename: PPinfoP2.rtf

“The 21 Indispensable Qualities of a Leader: Becoming the Person Others Will Want to Follow”
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A 5 page review of the book by John Maxwell. This paper discusses Maxwell’s accomplishments and shortcomings in providing his readers with the information they need to improve their own leadership skills. No additional sources are listed.
Filename: PPleadermaxwell.rtf


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