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Papers On Business - Management
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"Napster 2.0: The Cat Is Back"
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An 11 page paper discussing the marketing of Napster 2.0, the revival of the company that largely created the music download industry. Napster has the ability to regain share in the industry it helped to create. As increasing numbers of downloads are to music phones and not to MP3 players, consumers are likely to view less of a link between iTunes and iPod. Bibliography lists 14 sources.
Filename: KSmktgNapster.rtf

"Norma Rae": Significance to Contemporary Worker Welfare
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A 5 page discussion of the events depicted in this 1979 movie to real-life worker welfare. Describes the deplorable conditions faced by factory workers during this period and introduces the topic of unionization. Notes that unionization gave the masses a single, powerful voice which could not be ignored by factory owners and managers. No additional sources are listed.
Filename: PPnrmaRa.wps

"Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness"
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A 4 page review of the article by Eric M. Olson, Orville C. Walker, Jr. and Robert W. Ruekert. Design, development, and marketing are all critical factors in company profitability. As independent as these factors may seem, they are really quite interconnected. They explore the effectiveness of the teamwork concept in the design, development and marketing of company products to come up with a somewhat surprising conclusion. Bibliography lists 3 sources.
Filename: PPbusAna.rtf

"Partners Health Care System, Inc.,(B): Cardiac Care Improvement"
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A 5 page review of a 2001 article by Gary Pisano (Harvard Business School) detailing the changes made at a Massachusetts hospital that allowed the simultaneous reduction of costs for caring for cardiac patients, the reduction of resource utilization and patient length of stay, and improved patient outcome. The author details the process the organization went through and concludes that although several problems still remained, the processes that had been put in place to resolve costs and patient outcome in the restrictions levied by capitated insurance contracts could be expected to be successfully utilized to overcome those problems as well. Bibliography lists 3 sources.
Filename: PPmedEf2.rtf


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