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Papers On Business - Management
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Advanced Marketing
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A 20 page research paper that investigates a number of marketing techniques including: Cause-related marketing, Corporate sponsorship, corporate communication theory, stakeholder theory and an identification of who the stakeholders are, content analysis research method and case studies as a research tool. Bibliography lists 50 sources.
Filename: Advmktg.wps

Advancing to the Click and Mortar Business Model
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A 20 page paper discussing points that need to be considered when adding an electronic commerce component to a standard retail operation, or when beginning a new business with both virtual and physical shopping locations. The paper discusses best practices and whether to make or buy the software that will drive the electronic commerce side of the operation. It also compares the virtual and physical locations, benefits to business and benefits to society. The virtual store is unlikely ever to totally replace the physical brick-and-mortar form. Virtual and physical forms complement each other well, however, providing that the business retains focus on the source of its good fortune, the customer. Bibliography lists 11 sources.
Filename: KSebizDevImple.rtf

Advantage to Other Forms of Transport?
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Is Maritime Shipping Loosing its' Competitive This 4 page paper considers the position of maritime transportation and assesses where it has lost its' competitive advantages when compared to other transport models, such as road, rail or air. The bibliography cites 3 sources.
Filename: TEmaritimeca.rtf

Advantageous Financial Reporting
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A 6 page paper discussing several events that have occurred just prior to the end of the quarter as the controller of ABC Manufacturing is about to prepare the company’s quarterly statement. A good customer has filed Chapter 11 bankruptcy; the company has sold real estate for a profit; a study indicates greater revenues in the future; and the company has suffered damage at a warehouse. The paper indicates which of these should be reported in the current quarter, which will allow the company to meet analysts’ projections. Bibliography lists 2 sources.
Filename: KSacctEthManip.rtf


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