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Papers On Business - Management
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Advertising Communications; Nokia;
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This 6 page paper considers the advertising strategy of Nokia in the mobile telephone market, considering it in isolation with reference to the five communication effects as well as in comparison to other competitors such as Siemen's and Ericsson. The paper looks at specific advertising campaigns and analysis them against this framework. The bibliography cites 10 sources.
Filename: TEnokia3.wps

Advertising Costs too Much
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2 pages worth of reasons (10 reasons in all) why "advertising costs too much." Excellent for debates. Two bibliographic references.
Filename: Adcostto.wps

Advertising Critique
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A 5 page paper critiquing five ads from the October 2001 issue of Southern Living magazine. The advertisements are for Hampton Inn, MasterCard, Lowe’s, Dillard’s and Kia Sedona. Bibliography lists 1 source.
Filename: KSadvCritik.rtf

Advertising Critique and Questions
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Three questions answered in 3 pages, each dealing with some aspect of marketing. The first asks for a critique of a print advertisement; the second asks for a discussion of the “3 Cs” of marketing. The last asks for a profile of the environmentally conscious consumer. Bibliography lists 1 source.
Filename: KSadvCritQues.rtf


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