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Papers On Business - Management
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Al Ries’ and Jack Trout’s Advertising Strategy Book, “Positioning: The Battle for Your Mind”
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A 5 page book report on the ground-breaking 1981 marketing text. No additional sources are used.
Filename: TGposit.rtf

Alaska’s Retailers
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A 3 page paper offering abbreviated SWOT (strengths, weaknesses, opportunities, threats) analyses of Wal-Mart, Subway and IHOP in Alaska, followed by an equally abbreviated marketing plan for a gaming company in Alaska. Bibliography lists 3 sources.
Filename: KSmktgRetAK.rtf

Albert Dunlap and Corporate Transformation
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A 3 page discussion of Dunlap’s actions at Sunbeam Corporation in the 1990s. This paper points out the many wrongs Dunlap perpetuated. Bibliography lists 2 sources.
Filename: PPbusDunlap.rtf

Albertson's - International Expansion?
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A 24 page paper that explores the possibility of Albertson's expanding internationally. First, it is important to discuss the company, including its background, most recent revenue report, subsidiaries, and recent activities. The next section is a competitive analysis, including the forces driving the industry. A SWOT reveals more information needed to make a decision; it is in this section that Albertson's marketing is discussed. A section on foreign direct investment/international expansion discusses competitors who have expanded into other markets, primarily Wal-Mart, which becomes the focus for this section. The approaches to expansion are explained. Finally, recommendations are made for Albertsons' consideration if they propose to expand. Bibliography lists 21 sources.
Filename: PGalbtf.rtf


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