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Papers On Business - Management
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America West Airlines
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A 5 page paper discussing America West's competitive strategies. America West has been able to effectively compete against Southwest Airlines, American and Delta. This paper examines reasons it has been able to be effective and makes recommendations as to how it can enhance its competitive position, which is already strong in the limited number of markets it serves. Includes one chart; bibliography lists 1 source.
Filename: KSAmWest.rtf

American Airlines SABRE System
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This 6 page paper looks at the competitive advantages that American Airlines gained from their SABRE system. The paper starts by considering the implementing and advantages such as cost advantage and differentiation though first mover advantage and the different uses of the technology. The system was also one that allowed American Airlines to dominate the industry for a period, the paper outlines how and why this occurred creating an also monopoly for a while. The paper ends with consideration of why and how this dominant leadership was lost and other airlines were able to start competing more effectively. The bibliography cites 6 sources.
Filename: TEsabre.rtf

American Airlines; A Strategic Proposal
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This 12 page paper examines a case supplied by the student on American Airlines, which looks at the hardship the company is facing in 2002. The paper outlines the current position, the problems and opportunities and then outlines strategies to increase revenue and cut costs that may bring the company back into profit. For each strategy there is a brief consideration of the cost.
Filename: TEameair.rtf

American Broadcasting Company (ABC) Inc.
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A 7 page paper that provides an analysis of ABC Inc. The writer provides a brief overview of the company's history, it was originally part of the NBC corporation, and the number of television networks, radio stations it owns and the number of affiliates. Topics discussed include: revenues, source of revenue, target market, branding, regulatory issues, programming, ratings, decision making, its struggle in the market and its recent successes. One of the conclusions the writer makes is that ABC does not have a clear brand identity. Data included. Bibliography lists 10 sources.
Filename: PGABC.rtf


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