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Papers On Business - Management
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American Culture & Business Mediation
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A 15 page research paper that, first of all, examines Hofstede's conception of cultural dimensions as they apply to the culture of the United States. Then, this understanding is applied to the mediation process and how American cultural concepts may differ from those of another country, using China as an example. Bibliography lists 15 sources.
Filename: khamhof.rtf

American DTC & European PHEC
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A 15 page research paper that examines the similarities and differences between direct-to-consumer (DTC) ads for prescription drugs in the US and public health education campaigns (PHECs) in Europe. The writer argues that the beneficial aspects of these marketing strategies are similar. Bibliography lists 15 sources.
Filename: khdtc2.rtf

American Express
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A 5 page paper discussing this company in terms of Porter’s Five Forces. American Express offers financial services targeted to the business and the business owner, and as such has carved out a niche for itself that few if any can have any hope of entering. Many choices are available in the financial services sector, but American Express is the leader among those targeting business. Bibliography lists 5 sources.
Filename: KSamExPort.rtf

American Express
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This 20 page paper provides an overview of American Express as well as marketing strategies it can use in both the domestic and international arenas. The credit and charge card markets are explored. Several current trends are mentioned including the effect of the euro on such businesses and the implications of the antitrust lawsuit against Visa and Mastercard. Bibliography lists 10 sources.
Filename: Amex.wps


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