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Papers On Business - Management
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American Express: SWOT
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5 pages in length. The SWOT framework points to the importance of both the external and internal phenomena in understanding the sources of competitive advantage. The development of tools for analyzing environmental opportunities is proceeded more rapidly than the development of other tools as far as the analyzing of American Express's internal strengths and weaknesses. Bibliography lists 4 sources.
Filename: TLCAmEx.wps

American International Business in Europe
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A 35 page research paper closely examining the prospects for US-based businesses in Europe. All around the world, nations are forming geographic alliances to help build their share of the world market, but Western Europe is taking one extra "giant step" in their plans for a barrier-free Europe with a common currency in use by the year 2002. The US Mission to the European Communities acts as liaison for US-based businesses in both current and future operations. The U.S. Agency for International Development (US-AID) is working to assist the emerging economies of post-communist Central and Eastern Europe in joining the world market. Three world-leading, US-based businesses, Microsoft, IBM and Hewlett-Packard, are discussed in relation to their existing European efforts. Bibliography lists 29 sources. Big-Busi.wps
Filename: Big-Busi.wps

American Management Systems
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A 5 page paper discussing problems the company has with some of their consulting projects. Major European contracts have been cancelled at a time before the project actually began, but after AMS had hired the necessary numbers of consultants to complete the job for which they had contracted. In preferring to hire consultants fresh out of school for European projects, AMS failed to note the cultural differences of the perception equating age with experience. Bibliography lists 5 sources.
Filename: AMS.wps

AMERICAN MARKETING AND LESS DEVELOPED COUNTRIES
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This paper examines the statement that marketing practices used by U.S. firms in less developed countries should differ from practices usedin the developed world. Bibliography lists 5 sources.
Filename: MTmarldc.rtf


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