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APEC’s Future
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A 12 page paper discussing Asia-Pacific Economic Cooperation’s (APEC) history and focus to determine whether it has a future. Though critics disdain APEC’s focus on the long term and lack of specific action in the present, it is long-term results – and therefore sustainability – that the group seeks. It has been able to achieve that in the past, and now issues of sustainability, environment and corporate governance are more important than ever before. These are issues well-suited to APEC’s approach to problem-solving, and they are issues that will require years to iron out. It appears that not only is APEC’s future secure, it likely will grow in significance in coming years. Bibliography lists 16 sources.
Filename: KSintlTradeAPEC.rtf

Apollo Data Loggers
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This 8 page paper examines a case study supplied by the student defines a target market and develops a strategy to appeal to that market and successfully communicated with it. The example is of a company that manufactures equipment that monitors and records environmental conditions for the food industry. The bibliography cites 7 sources.
Filename: TEapollo.rtf

Appeal To A Potential Investor
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In this well-written, persuasive letter, the writer attempts to convince a wealthy businessman to put money into currency investing through a specific investor. The writer discusses a 'practice' fund setup in the recipient's name which had already evidenced in ability to yield impressive profits.
Filename: Russlett.rtf

Apple
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This 21 page paper examines the position of Apple, the developers of the iMac and the iPod. The paper considers how the economic environment and consumer confidence impacts on the company performance. The market position and market share is examined, along with the target market and the technological developments that have and are likely to impact on the company, Microsoft is examined as a major competitor and the strategies used identified. The bibliography cites 20 sources.
Filename: TEapple.rtf


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