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Apple Computer Inc.
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An 18 page paper. Apple Computer changed the way the world looked at computers in the mid-1970s. This paper provides a brief history and overview of the company, Steve Jobs being replaced by John Scully only to have Jobs return to the company in its time of trouble. The computer hardware industry is discussed including the steps a company must take to be successful and the trends. This is followed by a discussion of the competition in the industry. Information technology and its role in product development at Apple Computer is then described and discussed. Apple's newest innovations are discussed as is its recent partnership with Sun and Ericsson. Data included. Bibliography lists 14 sources.
Filename: PGmacinf.rtf

Apple Computer Supply Chain Issues
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A 3 page paper answering the question, "How does Apple incorporate make-to-order, make-to-stock and assemble-to-order in its major products?" Apple does make- and assemble-to-order to a degree, but for the most part it is make-to-stock that is its focus. Bibliography lists 4 sources.
Filename: KSsupChnApple.rtf

Apple Computer’s Industry in 2002
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A 6 page paper based on Harvard Case 8-702-469. In many respects, Apple Computer has been the popular villain of personal computers, evoking strong responses from virtually all corners. Those who are loyal to Apple products are extremely loyal; those who are not do not regard them as serious machines capable of performing serious tasks. Apple’s management has been protective of the products since their inception, but in 2002 the time had come for Apple to acknowledge the fact that creativity exists outside of the Apple complex. The paper uses Porter’s five forces to analyze Apple’s industry and makes recommendations. Bibliography lists 6 sources.
Filename: KSmgmtApple2002.rtf

Apple Computer: Marketing Audit
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A 20 page paper. This research paper offers a marketing audit of Apple Computer Inc., therefore, it includes numerous different sections that include but are not limited to: microenvironment; task environment; marketing productivity; marketing function analysis; marketing strategy, marketing organization and marketing systems. Within each major heading, there are a number of subheadings. Bibliography lists 19 sources.
Filename: PGaple.3.wps


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