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Apple Inc; Product Perception Maps
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This 4 page paper presents three product perception maps for Apple products. The products examined are the iMac, the iPod and iTunes. Each are discussed and placed on a two dimension grid which assess the most important perceptions to the customer when making the purchase decision. The bibliography cites 5 sources.
Filename: TEapplePPM.rtf

Apple Mac Computer And Marketing Strategies
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A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf

Apple Mac Versus Dell Marketing
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This 3 page paper compares the marketing strategies for Apple computers and Dell computers. Bibliography lists 4 sources.
Filename: PGdlmc.rtf

Apple Remains at the Forefront in the Classroom
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5 pages in length. Discusses the ability of Apple to remain on top in many of the competitive markets of computer technology through their innovative use of marketing to the education market. With a quick look at headlines around the world involving Apple Computer, it is easy to see that Apple is making its biggest impact in the world of education. Bibliography lists 4 sources.
Filename: JGAapple.wps


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