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Assessing Global Strategy at HSBC Bank
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A 20 page paper discussing the global banking industry as it is and as at least one bank is designing it to be. "The world's local bank" is the slogan of Britain's BSBC Bank. This is a marketing paper, evaluating HSBC's position in its industry, trends in the global market and suggesting steps that the bank can take to further differentiate it from its competitors while continuing to build on the concept of becoming "The world's local bank." Bibliography lists 18 sources. Includes 2 figures.
Filename: KSbankStrat.rtf

Assessing Individual v. Collective Orientation in the UK and Germany
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This 10 page paper considers the aspect of individual v. collective orientation in Hofstede’s model and uses this to analysis the differences that are found in the employment relationship in the UK and Germany. Both counties have different balances and even where there is collectivism in both countries, the manifestation of that collectivism indicates large cultural differences. The bibliography cites 14 sources.
Filename: TEindukg.rtf

Assessing IT Projects
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This 9 page paper looks at three IT projects and then assesses them for implementation. The paper uses a fictitious company and looks at a project to create an employee intranet site, the development of an internet e-commerce site and the upgrading of an operating system. Each project is discussed, considering the drivers and needs and then assessed using a weighted scoring system. The bibliography cites 3 sources.
Filename: TEassproj.rtf

Assessing Markets; Saudi Arabia, Syria and Egypt
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This 15 page paper considers how markets may be assessed for the introduction of a new product and the information that will be required. The paper undertakes this by looking at the market conditions, such as population, social, cultural and economic conditions as well general infrastructure of these three countries. The bibliography cites 14 sources.
Filename: TEsaudim.rtf


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