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AT&T Employees Survive Layoffs
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This 10 page paper explores the downsizing at AT&T and its effects on surviving employees. When any company downsizes, the survivors, the employees who did not have their jobs cut experience a myriad of emotions, all of which are negative. Productivity typically decreases. Some employees begin looking for other jobs. Everyone suffers. This essay discusses a proposal for determining exactly how the survivors feel, then offers some actions AT&T can take to overcome the negative effects of layoffs. Bibliography lists 8 sources.
Filename: PGattlay.wps

AT&T Public Relations
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An 11 page paper that begins with a brief explanation of public relations, including the essential elements of such a campaign. The last time AT&T had a major public relations issue was in 1982 right after their breakup. What the company did in that campaign is reported and discussed. Since PR is ongoing with this company, one of their most recent PR activities is reported to demonstrate how they reach different audiences. Bibliography lists 12 sources.
Filename: PGattpr9.rtf

AT&T WIRELESS AND SWOT
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This 3-page paper offers a SWOT analysis for AT&T Wireless. Also included is a SWOT matrix on the company. Bibliography lists 2 sources.
Filename: MTattwir.rtf

AT&T Wireless’ Competition Landscape
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A 6 page paper providing an overview of the cellular telephone service industry from an AT&T Wireless perspective. The paper concludes that AT&T Wireless has other interests, and it appears that serving customers is not among them. With price competition about as narrow as it can get, the company needs to place greater attention on customer service and make it easier for new customers to choose AT&T Wireless as their cellular and wireless data provider. The company currently is third in market share in the US. The paper includes a strategic groups analysis of leading service providers in the US, Europe and Japan. Bibliography lists 15 sources.
Filename: KSmgmtATTcell.rtf


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