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Papers On Business - Management
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Best Buy (Marketing Case Study)
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This 8 page paper examines print and Internet advertising as it hones in on various marketing segments. Best Buy advertising is discussed as it emerged in the 1990s and today, as it appears to target those who want excellent pricing, no matter what their age. An abstract is included. Bibliography lists 5 sources.
Filename: SA525B.rtf

Best Buy’s Physical and Electronic Stores
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A 6 page paper comparing the virtual and physical shopping experience and benefits for the company, using Best Buy as the example. The virtual and physical stores are great complements for each other. They each have their strengths and each contributes to the company’s overall success. Bibliography lists 1 source.
Filename: KSecommBestBuy.rtf

BEST BUY: SWOT ANALYSIS
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This 10-page paper offers a SWOT analysis of Best Buy. Also under discussion are trends for consumer electronics. Bibliography lists 3 sources.
Filename: MTbbswot.rtf

Best Leader
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This 3 page paper uses contingency theory to decide between two candidates for a new position in a company. Bibliography lists 3 sources.
Filename: HVBstLdr.rtf


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