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Papers On Business - Management
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BREAKDOWN IN COMMUNICATION: A MANAGEMENT REPORT
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This 9-page paper focuses on what can happen when a workforce is not communicated with in terms of an ERP implementation. The paper goes on to analyse the problem and provide solutions. Bibliography lists 10 sources.
Filename: MTcombre.rtf

Breakfast Meeting Marketing
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A 5 page paper in 2 parts. Part 1 discusses the “new” approaches to marketing made possible by advances in technology. The bottom line is that though methods may be new, the old principles still apply. Part 2 discusses issues to consider in organizing a breakfast meeting where marketers can communicate with potential customers face-to-face. Bibliography lists 3 sources.
Filename: KSmktgBrkfMtg.rtf

Breathe Right Strips Case Study
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This 4 page paper looks at marketing case study supplied by the student. The case considers the way that CNS has marketed Breathe Right strips with the use of three stage marketing model. The paper outlines a problem the company is facing in terms of marketing, analyses the situation and makes recommendations concerning the way the company should change its’ marketing.
Filename: TEbreathe.rtf

Brewery Group Denmark Case
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This 8 page paper examines The Brewery Group Denmark: Faxe, Ceres and Thor case study and answers three questions. The first looks at the ways the company has expanding, including the use of exporting, acquisition, joint venture and strategic alliance. The second acquisition considers how the company has chosen to compete using differentiation and first mover advantage. The last part of the paper considers the impact and importance of the company structure. The bibliography cites 6 sources.
Filename: TEBGDenk.rtf


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