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British Airways
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This 11 page paper is written in two –parts. The first part is an examination of the airline industry and how it has created change, this is outlined and then examined with the use of a PESST and a SWOT analysis. The second part of the paper looks at how British Airways has developed and adapted to competes in this changing environment. The Airlines strategy of differentiation and use of technology, supply chain management and innovation, to achieve efficiency and excellence included in this section. The bibliography cites 11 sources.
Filename: TEBritaw.rtf

British Airways and Ryanair
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This 8 page paper looks at two companies in the same industry and shows how the larger company may gain advantages acquiring the smaller company. The examples used in this paper are British Airways and Ryanair. The paper has an in-depth SWOT analysis of British Airways which is then use to assess how an acquisition of a low cost airline, such as Ryanair may add value to the company. The bibliography cites 10 sources.
Filename: TEbritryan.rtf

British Airways Internet Strategy
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This 12 page paper is written in tow parts. The first, and longest part of the paper, undertakes a SWOT analysis that looks at the internet strategy of British Airways. The second part of the paper then used Porters Five Forces model to look at the use of the internet in the industry as a whole. The bibliography cites 9 sources.
Filename: TEBAinst.rtf

British Airways Position and Strategy
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This 10 page paper considers the external influences ion British Airways, concentrating in issues such as industry structure and the deregulation of the industry as well as the glitch caused by the terrorist attack on the World Trade Centre. The paper considers what strategic moves have been made in the long term and the short term to deal with these influences. The bibliography cites 15 sources.
Filename: TEBAstrt.rtf

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