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Papers On Business - Management
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Budgeting Process and Uses
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A 7 page paper answering 8 questions about the budgeting processes and uses of the corporate budget, including one question about how budgeting led to a decision in the hospitality industry in 2006. Other questions include assessing the budget as an analytic tool; how the budget can be used to find and eliminate inefficiencies; and how it can be used in the business control cycle. Bibliography lists 7 sources.
Filename: KSacctBudPro.rtf

Budweiser Uses The 4 'p's In Advertising
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A 5 page paper exploring how Budweiser makes use of the 4 'p's in their marketing campaigns. Specific examples are offered from actual advertising promotions. Bibliography included.
Filename: Budweisr.wps

Budweiser: A Hypothetical Marketing/Advertising Campaign for 2000
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A 14 page overview of a hypothetical marketing/advertising campaign for Anheuser-Busch. Relates the challenges faced by the company and proposes a limited geographic marketing/advertising campaign promoting a combination brewery/retail outlet. Suggests complimenting traditional advertising media with an electronic advertising campaign over the World Wide Web. Bibliography lists 9 sources.
Filename: PPbudwei.wps

BUILDING A CLIENT-CONSULTANT RELATIONSHIP
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This 8-page paper focuses on the best way to build a strong consultancy-client relationship. Bibliography lists 4 sources.
Filename: MTclicon.rtf


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