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Papers On Business - Management
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Burgeoning Business in the Balkans
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A 10 page paper examining the changing economic and development situation in the Balkan region of Europe and a specific nongovernment organization's (NGO) role in current and future development. The NGO is the Green Balkans, headquartered in Bulgaria but with intense interest in the entire Balkan peninsula. Green Balkans is ideally positioned to take on an influential role in the economic development of the Balkan peninsula while promoting sustainable development. That development already has begun as the world's global companies continue to "discover" the strong work ethic and solid education held by the people of the region. Bibliography lists 9 sources.
Filename: KSenvSDgrnBalk.rtf

Burns - Transformational Leadership
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An 8 page paper. The paper comments on Burns' statement that "Leadership is one of the most observed and least understood phenomena on earth." The question is whether or not that statement is still true today. The introduction discusses the statement. The essay goes on to describe Burns' analysis of leadership, trait theory, charismatic leadership, transformational leadership and transactional leadership. The writer concludes Burns' statement is still valid. Bibliography lists 8 sources.
Filename: PGbrnst9.rtf

Burt's Bees
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A 4 page paper discussing two cases, one on how Burt's Bees can increase sales from $6 million to $25 million over five years, the other on the founder of Burt's Bees, Roxanne Quimby. Bibliography lists 2 sources.
Filename: KSmgBurtsBees.rtf

Burt’s Bees; Marketing Case Study
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This 19 page paper is based on a case study supplied by the student. Written in three parts the first part considers the importance of brand identity in integrated marketing three occasions. The second part of the paper applies the concepts of brand identity to the case study assuming the Burt's bees want to launch their products in the United Kingdom. The third part of the paper suggests a marketing strategy for the launch of the product. The bibliography cites 25 sources.
Filename: TEburtbee.rtf


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