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Papers On Business - Management
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Business Analysis of the Renaissance Company
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12 pages in length. Includes information on the Renaissance Company as far as future trends, profit margins, return on investments and market shares. The focus is on the strategic factors and policies of the firm. Bibliography lists 6 sources.
Filename: JGArensc.wps

Business Analysis: eBay, Shell and Thomas Cook
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A 16 page paper comparing and contrasting the industries and types of businesses represented by Shell Oil and Thomas Cook (eBay is mentioned only in passing and is not part of the analysis). All businesses require accurate and useful information on which to base business decisions. The types of information they need will depend on the types of industries in which they operate, however. While most Thomas Cook customers could be expected to have no opinion as to the ethics of that company, many are vitally interested in the same measure regarding Shell. All businesses are obliged to take advantage of the information available to them as a means of increasing their competitive advantage within their industries and markets. The paper discusses environmental analysis, segmentation, positioning and research for both Shell and Thomas Cook. Bibliography lists 5 sources.
Filename: KSbusAnShelThom.rtf

Business and Ethics
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This 51 page paper looks at the role of ethics in business and how it is perceived. The papers seeks to answers two questions; 1. To what extent do companies heed ethical guidelines? 2. To what extent do the public believe company information regarding ethical issues? The paper starts by looking at the way strategy is formed and how ethics may be seen in this process. Different approaches to examining ethics and business are then considered, including models such as shareholder wealth maximization and corporate wealth maximization, and looking at the philosophical approach using the theories of Kant and Mills. The Global Compact from the United Nations is also included. This is followed by a case study showing how a company can be ethical and profitable. The last part of the paper is primary research that examined how consumers see business and ethics as conflicting. This is ascertained with the use of a survey, the questionnaire and presentation of the results are all included. The bibliography cites 31 sources.
Filename: TEbusethics.rtf

Business and Free Trade
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A 3 page paper considering whether business would choose the free market or a managed economy in the case of a global crash and the possibility of starting over. Perhaps a controlled market would be tempting momentarily, but in the end business is more likely to opt for the free market. It is more conducive to growth in the long term, and with all businesses on the level ground of the crashed market, they would have no reason at all to want to pursue the managed economy. Bibliography lists 1 source.
Filename: KSfreeTrdEcon.rtf


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