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Papers On Advertising Issues
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Ad Analysis / Advertising Winn-Dixie's Marketplace Supermarket
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A 6 page paper analyzing a full page advertisement appearing in the October, 1998, issue of Southern Living. The paper discusses the marketer's use of image, including color, issues of class and gender and how their services can allow a 40-ish mom to study for her final while using Marketplace non-grocery services to keep her family from missing out on the other things she might otherwise be doing, including making dinner and a birthday cake. Every mother doing something besides mothering is concerned that she does the one without leaving the other undone. This advertisement reflects this stance in its images, and shows respect for those feelings and responsibilities, and does it all through an image that conveys upper-middle class comfort. No bibliography.
Filename: Winndix.doc

Advertisement Analysis / Three Hotels
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A 9 page essay that comparatively analyzes print advertisements for three different hotels. The analysis looks at the structure and content of the advertisement and identifies the target audience for each advertisement with evidence to support the writer's conclusions. Socio-cultural and subliminal messages are explored for each ad. Bibliography lists 5 sources.
Filename: Ad3hotel.wps

Advertising & Public Opinion
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A 6 page essay discussing the relationship between advertising and public opinion. The writer uses Calvin's Klein's alleged "teen sex" ads as a primary case-in-point. Bibliography lists 6 sources.
Filename: Adpublic.wps

Advertising - An Overview
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Advertising – An Overview: This 8-page essay provides an overview of advertising in the United States since the 1950’s. In addition, ideas relevant to puffery are examined. As annoying as they can be, adverts provide a service that is both more cost effective and broader in scope than personal selling. Bibliography lists 2 sources. SNAdhist.doc
Filename: SNAdhist.doc


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