term and research papers - term paper helpGeeks - term paper help at THE PAPERSTORE'S papergeeks.com   - Term papersAdvertising Issues    TERM PAPERS -  help is here

term paper help at papergeeks.com

  Check Out These Papers! All documents listed below are only $/page with SAME DAY DELIVERY! All bibliography pages are FREE!!!

Papers On Advertising Issues
Page 11 of 96

Previous 4 Items Next 4 Items

Advertising as an Marketing Entry Barrier
[ send me this paper ]
A 9 page research paper that looks at advertising a vehicle that can be utilized by an established firm to prevent entry into a market by new entrant competitors. In both the consumer and the industrial markets, those companies that have been pioneers in their particular fields traditionally continue to outsell later entrants. This is so common that the term "pioneering advantage." The writer argues that advertising plays an intrinsic role in establishing this factor. Bibliography lists 10 sources.
Filename: EntryBar.wps

Advertising as an Marketing Entry Barrier
[ send me this paper ]
A 10 page research paper that looks at advertising a vehicle that can be utilized by an established firm to prevent entry into a market by new entrant competitors. In both the consumer and the industrial markets, those companies that have been pioneers in their particular fields traditionally continue to outsell later entrants. This is so common that the term "pioneering advantage." The writer argues that advertising plays an intrinsic role in establishing this factor. Bibliography lists 10 sources.
Filename: Admarbar.wps

Advertising at Levi Strauss
[ send me this paper ]
A 10 page paper discussing how Levi's lost the teen buyer and to what extent the company will go to win them back. Levi Strauss is reported to be a $7 billion company, and has grown in its 140-year history to be one of the anchors of true American culture. Built on being the rough work pants of the West, Levi found that it had neglected its younger buyers and as a result was rapidly losing market share in the US though it was still performing well overseas. The company reassessed its approach to the younger buyer late in 1997 and then directed much of its total advertising budget to regaining lost ground with teens. Bibliography lists 9 sources.
Filename: Levis.wps

Advertising at Nike
[ send me this paper ]
A 5 page paper discussing this company's historical and current approach to advertising. The paper discusses celebrity endorsement, the company's level of affiliation with professional and collegiate teams and its increasing broad-based approach to advertising. Not all of Nike's advertisements directly promote the brand, but rather promote the sports in which Nike shoes and apparel are used, such as its "March Madness" series in 1999. Bibliography lists 6 sources.
Filename: KSNikeAdv.wps


Page 11 of 96
<< more 11  12  13  14  15  16  17  18  19  20  more >>

Previous 4 Items Next 4 Items

Haven't Picked One Yet ? You Can Enter Another Search Below OR Click Here To Have Us Geeks Write A NEW Paper on Anything YOU Want!!!

term papers - more and more papers and term papers

The Term Paper Geeks Also Recommend These Other Great Sites:
Term Paper Helpers On-File | 15000 Papers | Reports and Papers
12000 Papers | Essay Finder | Essay Site | Essay Page | E - Coursework



Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!