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Papers On Advertising Issues
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Analysis/ The Journal of Advertising Research
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A 5 page analysis and research paper that examines one specific publication—the Journal of Advertising Research. After a brief discussion of the purposes of the publication, the writer profiles a sample article from the May/June, 2000 issue of the magazine. No additional sources cited.
Filename: khjofadr.wps

Analyzing Advertisements
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This 4 page paper describes three advertisements found in a recent issue of Money and analyzes them in terms of the message they wanted to send and how they did that. Bibliography lists 6 sources.
Filename: PGadan.rtf

Analyzing an Ad
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A 3 page analysis of an ad that appeared in the July issue of Maria Claire. The writer describes and analyzes this ad in detail, pointing out how it employs the seven principles of design. No bibliography is provided.
Filename: khanaad.rtf

APPLE INC. AND LOGO
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This 3-page paper discusses the Apple logo and its effectiveness when it comes to advertising the company and its products. Bibliography lists 2 sources.
Filename: MTapplogo.rtf


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