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Papers On International Business
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A SWOT Analysis of W H Smith PLC
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This 3 page paper performances a SWOT analysis on the UK retail chain W H Smith’s. The paper considers the strengths, weaknesses opportunities and threats the company faced in the year 2001. The bibliography cites 4 sources.
Filename: TEwhsmit1.rtf

A View of Globalization
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A 6 page research paper that examines the argument of Gill Branston and Roy Stafford, in their text The Media Student's Book (1999). The writer states that while these authors do not offer definitive answers to the moral and ethical questions generated by what is popularly referred to in the media as "globalization," they do offer a comprehensive overview of these issues, particularly in regards to the "cultural imperialism" perspective on globalizing forces. Their discussion shows the complexity of the topic, as well as the role of the media within the framework of this global paradigm. No additional sources cited.
Filename: khgilroy.rtf

A&W
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A&W are a well known restaurant chain and manufacturer of root beer. This 10 page paper looks at the company and assesses the positions in order to make strategy recommendations. The paper includes the history of the company, the way in which it competes and a SWOT analysis. The bibliography cites 9 sources.
Filename: TEAWrootb.rtf

A&W RESTAURANTS AND INTERNATIONAL FRANCHISING
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This 5-page paper (incluedes endnotes) discusses A&W Restaurants, its franchising operations and international expansion. Bibliography lists 8 sources.
Filename: MTawrest.rtf


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