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Papers On International Business
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Advertising in Singapore
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An 8 page paper discussing concepts that advertisers need to heed when advertising in Singapore. The bottom line for marketers planning the promotional aspects of the marketing mix in Singapore is that though Singapore is indeed an integral part of the “mysterious” Asia, in pragmatism and practicality the people of Singapore are less comparable to people of some of Singapore’s Asian neighbors. The people have worked hard to raise their standard of living over the past 40 years and they demand quality and value in the items that they choose for themselves. Informative advertising is well accepted in Singapore, but advertisers need to remain aware of the people’s ability to cut through “spin” if they are to reach the greatest success possible with advertising in Singapore. Bibliography lists 8 sources.
Filename: KSmktgAdvSing.rtf

Aer Lingus Case Study
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This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources.
Filename: TEaerlingus.rtf

Aer Lingus; Porters Five Forces Analysis
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This 3 page paper is a concise analysis of the Irish airline; Aer Lingus, using Porters Five Forces model looking at the rivalry among existing competitors, the threat of new entrants, the power of buyer, suppliers and the attraction of substitutes.
Filename: TEaerlingp5.rtf

Africa and International Systems;
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This 24 page paper considers the international relations and trading position of Africa with its unique problems and developments and the way that these are manifesting themselves political as well as economically in both the domestic policies as well as international relations. The paper includes consideration of the economic, political and social problems and uses country case studies of Kenya and Zimbabwe to illustrate many of the points raised. The bibliography cites 19 sources
Filename: TEafrica.wps


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