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Papers On International Business
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Alcohol Beverage Segments and Fosters in Australia
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This 16 page paper examines the way in which the alcoholic drink market could be segmented. These segments are then applied to the well known Australian company Fosters, identifying which of the segments are most important and why, looking at the characteristics and behaviour of the segments. The bibliography cites 7 sources.
Filename: TEfoster1.rtf

Alliance Evolution
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A 10 page paper examining the changes of attitude toward both domestic and international business alliances. In the early days of the concept of strategic alliances – particularly in those involving a foreign company – the primary goals were to defray fixed costs while expanding markets (Ohmae, 1989). Today that role has shifted more to generating revenues (Segil, 2004). The purpose here is to review Ohmae's (1989) article for concepts that have persisted in today's business environment. Bibliography lists 7 sources.
Filename: KSintlBizAlly.rtf

Alternative IT Initiative For International Cruise Line
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A 3 page paper. A fictional cruise line needs to align information technology operations between centers in two countries. The essay provides three alternatives with advantages and disadvantages of each alternative. Bibliography lists 2 sources.
Filename: PGcrseit.rtf

Amazon in India
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This 3 page paper considers a scenario where Amazon is considering starting up retail operations in India. The economic, social and cultural influences, technological influences and the political-legal environment are considered. The bibliography cites 4 sources.
Filename: TEamzindia.rtf


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