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AOL TimeWarner
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A 4 page paper discussing AOL TimeWarner in terms of Porter’s Five Forces. Still the leading ISP in dialup, AOL is vying with Comcast for leadership in broadband, the only segment of Internet service posting any significant growth. AOL still has as many detractors as it did when it had millions fewer subscribers, but it also still continues to grow on its way to accomplishing the mission of becoming indispensable to subscribers. Bibliography lists 8 sources.
Filename: KSmgmtAOLTWPorter.rtf

Apple
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This 21 page paper examines the position of Apple, the developers of the iMac and the iPod. The paper considers how the economic environment and consumer confidence impacts on the company performance. The market position and market share is examined, along with the target market and the technological developments that have and are likely to impact on the company, Microsoft is examined as a major competitor and the strategies used identified. The bibliography cites 20 sources.
Filename: TEapple.rtf

APPLE COMPUTER AND SWOT ANALYSIS
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This 6-page paper provides an overview of Apple Inc.'s strengths, weaknesses, opportunities and threats, as well as recommendations. Bibliography lists 3 sources.
Filename: MTapplswot.rtf

Apple Computer Catching Up?
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A 10 page paper discussing Apple’s past performance and future outlook. Apple risks falling into total irrelevance in the personal computer market, particularly after the failure of the last few products it attempted to introduce. The line of “i” products have been well received among devotees, but they have not crossed many lines into Wintel territory. Apple will need to enhance its relevance in today’s market if it will break free of the niche label. Alternatively, Apple does very well as a niche player. It can be the best and be the leader there, and it likely should consider remaining there. Includes Five Force and SWOT analysis. Bibliography lists 7 sources.
Filename: KSappleFin.rtf


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