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Papers On Marketing & Consumer Behavior
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Marketing Cigarettes To Adults
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An 8 page paper discussing a plan for marketing cigarettes to adults currently smoking. The target market is young (20s) adults of lower-middle income with a high school education and perhaps some college. Because of ethics issues of marketing tobacco to minorities and because of demographic data indicating that Caucasians exhibit the highest smoking rates, these cigarettes will be marketed only to Caucasian consumers, and primarily to men. This brand is to be manufactured solely from domestically-grown tobacco, unheard of in today's market, that carry no possible residues of pesticides accepted in foreign countries but not labeled here for use on tobacco. Being made of totally domestically-grown tobacco will result in the final product carrying a slightly higher price than its competitors, but it will be marketed on the basis of its higher quality resulting from the same reason. Bibliography lists 5 sources.
Filename: Cigmkt.wps

MARKETING STRATEGIES AND SOAP SUDS
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This 15-page paper examines marketing theories such as the 4 Ps and SWOT as they pertain to a specific product which is, in this case, laundry detergent. The paper defines the theories and uses them to help market the detergent. Also included is financial information about Proctor and Gamble as an example of an income statement. Bibliography lists 4 sources.
Filename: MTmarsoa.rtf

LOCATION AND COMPETITION
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This 5-page paper examines the competitive advantage of location to various firms. In answering this question, we examine two industries -- the home improvement industry (Home Depot and Lowe's) and the office supply industry (OfficeMax, Staples and Home Depot). Bibliography lists 4 sources.
Filename: MTloccom.rtf

EXPORTS, LICENSES, JOINT VENTURES AND WHOLLY-OWNED SUBSIDIARIES
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This essay explains the difference between exporting, licensing, joint ventures and wholly-owned subsidaries, particularly as this pertains to doing business in foreign markets. Also included are benefits and disadvantages to each tool of market entry. Bibliography lists 3 sources.
Filename: MTexport.rft


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