“First Alert” Fire Alarms -- A Marketing Case Study
[ send me this paper ]
This 6 page report discusses the company “First Alert” and the smoke detectors it markets. It is a simple enough concept -- an unobtrusive, inexpensive, and effective device that can warn people that there is a fire nearby. A smoke detector should be considered as the first line of defense in saving lives and injury in case of fire. “First Alert” has become something of a household name in terms of residential fire protection. The company’s products offer a variety of features, not the least of which is affordability. Bibliography lists 5 sources.
Filename: BWfireal.wps

“Generation Rx”
[ send me this paper ]
A 10 page review of Greg Critser’s expose on the pharmaceutical industry and its impact on American culture. This paper uses a volume of additional research to back up Critser’s contentions. Bibliography lists 10 sources.
Filename: PPmedGenRx.rtf

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”
[ send me this paper ]
This 3 page paper examines the health care industry to support the argument that “marketing is more than promotion, and promotion is more than advertising”. The bibliography cites 5 sources.
Filename: TEmarpromh.rtf

“Marketing to Women” by Martha Barletta
[ send me this paper ]
A 10 page chapter by chapter review of Martha Barletta’s “Marketing to Women: How to Understand, Reach and Increase Your Share of the Largest Market Segment.” No additional sources cited.
Filename: RAmrwmn.rtf

Haven't Picked One Yet ? You Can Enter Another Search Below OR Click Here To Have Us Geeks Write A NEW Paper on Anything YOU Want!!!