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Papers On Marketing & Consumer Behavior
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American DTC & European PHEC
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A 15 page research paper that examines the similarities and differences between direct-to-consumer (DTC) ads for prescription drugs in the US and public health education campaigns (PHECs) in Europe. The writer argues that the beneficial aspects of these marketing strategies are similar. Bibliography lists 15 sources.
Filename: khdtc2.rtf

AMERICAN MARKETING AND LESS DEVELOPED COUNTRIES
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This paper examines the statement that marketing practices used by U.S. firms in less developed countries should differ from practices usedin the developed world. Bibliography lists 5 sources.
Filename: MTmarldc.rtf

Amy and Air Force Exchange Services
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A 6 page marketing analysis of AAFES, the company that manages and operates post exchange – PX – stores on military bases and wherever US military personnel are found. The paper examines AAFES' marketing mix and strengths, and assesses the company according to Porter's Generic Strategies. Bibliography lists 8 sources.
Filename: KSmktgAAFES.rtf

AN ANALYSIS OF CHURCH & DWIGHT
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This 5-page paper is a business analysis of Church & Dwight, manufacturers of Arm & Hammer baking soda and other products. The paper discusses the industry (using the Five Forces analysis), performs a SWOT analysis on the company, examines strategies and financial ratios. Bibliography lists 1 source.
Filename: MTcdana.rtf


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