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Papers On Marketing & Consumer Behavior
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Australia's Auto Market
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A 3 page paper assessing Australia's automobile market in 2008. The purpose is to report to the marketing director of Mercedes Benz on recent trends. Leading companies currently are Toyota, GM Holden and Ford; Mitsubishi is exiting the country as Lexus is greatly increasing its presence. Bibliography lists 13 sources.
Filename: KSmktgAutoInAu.rtf

Auto Manufacturers and a Direct Sell Model
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5 pages in length. When considering the possibilities of the direct sell automobile, the buyer would go to the internet and order exactly what he or she wanted in an auto. The car would then be delivered to the buyer. This type transaction would no doubt save the buyer money, since twelve to fifteen percent of the cost of new autos is incurred in distribution costs. This paper will focus on two questions: First, whether this is a likely scenario, and second, what would be the recourse for an auto dealer. Bibliography lists 5 sources.
Filename: JGAdeldm.wps

Automotive Industry: Advertising And Warranty
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This 9 page paper has two parts. The first part discusses television advertising for cars and includes data on the amount spent by the industry and where they are spending it. It also discusses why car manufacturers use television ads. The second part of the paper discusses the warranty for Ford cars and light vehicles. The writer includes the highlights of the warranty and how a customer would get repairs under that warranty. Bibliography lists 9 sources.
Filename: PGcarwr.rtf

Automotive Robotics Venture
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A 6 page paper providing pro forma statements and a marketing focus for a company offering generic robotic applications to the auto maker industry in the US. When a single unskilled worker costs upwards of $100,000 annually, the cost of robotic applications is not so daunting. Generic applications that can be customized to the needs of an individual manufacturing site further increase the overall economic benefit, and it will be that point on which Applied Auto Robotics focuses in marketing its products to the entire industry, beginning with Ford and GM. Bibliography lists 4 sources.
Filename: KSacctRobJV.rtf


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