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Papers On Marketing Case Studies
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Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
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An 18 page paper which discusses the mail order business called Adventurous Traveler Bookstore. The paper discusses the history of this business, and also provides a SWOT analysis of the company. Adventurous Traveler Bookstore is a mail order business begun in 1994. It worked primarily on the Internet and then was severely challenged by the presence of Amazon.com. Through various approaches to marketing, this company has passed the threat and continued on the road to success. Bibliography lists 8 sources.
Filename: RAadtrbook.wps

The Body Shop International / Corporate and Business Level Strategies
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This 5 page report discusses the separate corporate and business level strategies of this popular and trend-setting cosmetics and toiletries company. Once one of the most avant-garde in “politically correct” employment and marketing strategies, the company has had to struggle with a number of strategic issues as it determines its response to the marketplace of the new millennium. Bibliography lists 5 sources.
Filename: Body.rtf

Artemis Sportswear Company (Case Study)
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This 10 page paper looks at this fictitious firm and provides recommendations. The primary issues are downsizing, cost cutting and employee morale. Various theories are discussed and applied. An annotated bibliography is available for the sources contained in this paper and may be purchased separately (SA416bib.rtf) Bibliography lists 5 sources.
Filename: SA417Art.rtf

Edmund's (Case Study Analysis)
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This 6 page paper evaluates the company, where it is headed and how it started. The company is evaluated in terms of potential profitability, its web site success and changes that it should make to do well. The paper is based on a case study submitted by a student. Bibliography lists 1 source.
Filename: SA411Ed.rtf


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