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Papers On Marketing Case Studies
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'Toyland: The High-Stakes Game of the Toy Industry' by Sidney Stern & Ted Schoenhaus
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It is interesting how toys effect the economy of the nation. Sidney Stern and Ted Schoenhaus have written a book about the toy industry, which is entitled: 'Toyland: The High-Stakes Game of the Toy Industry,' in which they discuss among other things, competition and economics in this field. No other source cited.
Filename: PCtoys.doc

“Because I’m Worth It”; The Marketing of L’Oreal
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This 5 page paper considers the marketing of L’Oreal, how it is undertaken, who the target market are, how they are reached and why the advertising is so successful. The bibliography cites 9 sources.
Filename: TEloreal.rtf

“Horse Sense: The Key to Success is Finding a Horse to Ride” by Al Ries and Jack Trout
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A 5 page book review of this business marketing text that was first published in 1990. No additional sources are used.
Filename: TGhorsense.rtf

“Marketing to Women” by Martha Barletta
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A 10 page chapter by chapter review of Martha Barletta’s “Marketing to Women: How to Understand, Reach and Increase Your Share of the Largest Market Segment.” No additional sources cited.
Filename: RAmrwmn.rtf


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