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Papers On Marketing Case Studies
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A New Product
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This 3 page paper describes a new product for a market and then performs a background analysis for the market. The new a chocolate frozen dessert that fat free, low calories and highly differentiated. The paper starts by describing the product and then analyzes the US market for ice cream and ice cream products, including a brief Porters five forces analysis. The bibliography cites 5 sources.
Filename: TEchocice.rtf

A New Strategic Plan for the Dell Corporation
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This 14 page paper looks at the Dell Corporation, its history and mission, and makes a proposal for the future. A new strategic plan is created for Dell. Bibliography lists 20 sources.
Filename: SA343Del.rtf

A Plan for a New Wine Store
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This 5 page paper outlines a plan for the opening of a new wine store aimed at a middleclass audience differentiating by offering advice in the wines sold. The paper gives a description of the product and service, identifies its’ advantage over competing products and looks at the alternative uses of product and service. The paper then sets out some long term objectives and short term goals. The bibliography cites 2 sources.
Filename: TEwinest.rtf

A Plan for Marketing Men's Jumpers
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This 8 page paper outlines a marketing plan for selling men's novelty jumpers. The paper identifies the target market, develops a strategy using the 7 P's of product, price, placement, promotion, people, process and physical evidence. The paper then considers how this may be developed for future marketing and issues of positioning. The bibliography cites 20 sources.
Filename: TEnewmen1.rtf


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