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Papers On Marketing Case Studies
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Acorn Computers: A Strategic Case Study
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This 10 page paper looks at a case study (provided by the student) of a company which adopted short term decisions rather than take on long term strategies. Acorn Computers was a victim of its own success, this paper consider the position of the company between 1982 and 1985, looking at the decisions which were made and the way in which they effected that market. This includes a SWOT analysis of the company's position at this time, investigation of the problems that resulted from the short term decision and the way in which management constrained its own choices thorough those decisions.
Filename: TEacorn.wps

Activity-Based Costing Applied to Marketing Costs
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A 3 page paper discussing the case of Colombo frozen yogurt and General Mills’ experience in dealing with the market shift from independent shops to impulse purchasing in a variety of locations. The paper provides a table more realistically assigning shipping and merchandising costs to each market type to reveal greater profitability than was apparent under a non-ABC approach to allocating costs. Bibliography lists 1 source.
Filename: KSmktgABC.rtf

Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study
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This 4 page paper looks at the marketing undertaken by Adidas during the 2008 Beijing Olympics looking at the sponsorship during the Olympics and the 'heritage' campaign considering how and why they were undertaken and assessing the results of the marketing actions. The bibliography cites 10 sources.
Filename: TEadidasolym.rtf

Advertising Communications; Nokia;
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This 6 page paper considers the advertising strategy of Nokia in the mobile telephone market, considering it in isolation with reference to the five communication effects as well as in comparison to other competitors such as Siemen's and Ericsson. The paper looks at specific advertising campaigns and analysis them against this framework. The bibliography cites 10 sources.
Filename: TEnokia3.wps


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