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Papers On Marketing Case Studies
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Aer Lingus Case Study
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This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources.
Filename: TEaerlingus.rtf

AIBO in the US
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This 8 page paper looks at the problems that Sony have had in launching AIBO in the US market. The paper considers why there may have been problem, how the product should have been adapted to suit the US market, the risk of marketing the AIBO in the US and the differences in the Japanese target market and the potential US target markets. The bibliography cites 6 sources.
Filename: TEAIBO1.rtf

Air Canada
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This 5 page paper presents an overview of the company as it stands now inclusive of its financial position and marketing plans. The merger with Canadian Airlines is discussed. Competitive factors are assessed and recommendations made. Bibliography lists 5 sources.
Filename: SA030Air.rtf

Airbus, Boeing, and Sematech: Competition is Keen
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A 5 page overview of the competition between Airbus, Boeing, and Sematech in the Airplane manufacturing industry. Recounts the successes and challenges of each company. Emphasizes that appropriate merger strategy coupled with a philosophy of producing the best product at the best price drives each of these companies. Bibliography lists 7 sources.
Filename: PPboeing.wps


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