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Papers On Marketing Case Studies
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Amazon.com
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Amazon.com is the wonder company of the web. It is the one stop shopping gate to books, videos and music. This 5 page paper explores the issues facing Amazon.com, analyzes the structure by applying Porter's Five Forces Model and provides a SWOT analysis. Bibliography lists 3 sources.
Filename: KTamazon.wps

Amazon.com Case Study
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This 6 page paper answers specific questions regarding Amazon and its market. The questions include consideration of how or why Amazon have been a successful online retailer, whether or not Amazon customers also use other sites to shop for books and CDs, what aspects of customer services have aided Amazons development, why high turnover does not necessarily result in higher profits, the differences between an online and a bricks and mortar experience and the potential problems Amazon.com may face as they continue to expand their product ranges. The bibliography cites 10 sources.
Filename: TEamazonmark.rtf

America West Airlines
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A 5 page paper discussing America West's competitive strategies. America West has been able to effectively compete against Southwest Airlines, American and Delta. This paper examines reasons it has been able to be effective and makes recommendations as to how it can enhance its competitive position, which is already strong in the limited number of markets it serves. Includes one chart; bibliography lists 1 source.
Filename: KSAmWest.rtf

American Express & Leadership
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A 4 page research paper that discusses leadership at American Express in terms of leadership theory drawn from the latest literature. The writer argues that American Express International is a company that is following the new paradigm toward leadership, as this company's practice draws on the latest ideas in leadership theory. Bibliography lists 4 sources.
Filename: khamex.rtf


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