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Papers On Marketing Case Studies
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Analysis of the J. Peterman Company
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This 5 page paper evaluates, with the use of a SWOT analysis, the J. Peterman Company that specializes in catalog sales. The company's problems are discussed in light of the founder's own revelations. Why the company became bankrupt, and the company's future, are each explored. Bibliography lists 1 source.
Filename: SA127JP.rtf

Analysis of the Supermarket Sector in the UK
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This 8 page paper examines the UK retail supermarket sector. The paper begins with a LoNGPEST analysis of the industry, looking at the local, national and global influences of political, economic, social and technological factors. The paper then conducts a Porters Five Forces Analysis before comparing to two largest supermarkets in the UK. Tesco’s and Sainsbury’s and looking at their generic strategies. The bibliography cites 4 sources.
Filename: TEUKsprmkt.rtf

Analysis of the Target Corporation
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5 pages in length. Target Corporation is re-inventing itself in a time when most retail discounters are having troubled times. In fact, with Target's new logo-display ads and 'cheap chic' atmosphere, it is rapidly becoming a major competitor for all of the other major discount chains. Bibliography has 10 sources.
Filename: JGAfashn.wps

Angel Crest Manor: A Call for the Return to the Basics of Long-Term Living Assistance
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A 5 page discussion of the problems being experienced by this long-term care facility for the elderly. Originally based on the provision of the needs of a low-income community, this facility has strayed from its original mission to emphasize appearance over function. Suggests a return to the basics of community health needs. Bibliography lists one source.
Filename: PPretir2.doc


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