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Papers On Marketing Case Studies
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Assessing Five Coffee House Websites
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This 3 page paper compares and contrasts five websites for coffee houses, assessing the main purpose of the websites, how they communicate and if they facilitate bilateral communication. The chains looked at are Dunkin Donuts, Starbucks, Caribou Coffee, Stumptown Coffee And Intelligentsia Coffee.
Filename: TEcoffweb.rtf

Assessment of the American Airlines Website
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This 5 page paper assesses the American Airlines web site from a marketing perspective. The format, content and general presentation of the web site are all assessed to determine the way it may help the company and how it may help to generate revenues. The bibliography cites 4 sources.
Filename: TEaawebs.rtf

AT&T WIRELESS AND SWOT
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This 3-page paper offers a SWOT analysis for AT&T Wireless. Also included is a SWOT matrix on the company. Bibliography lists 2 sources.
Filename: MTattwir.rtf

AtHoc: Dealing With Disruption: Harvard Business School Case Study (9-806-073) Analysis
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This 3 page paper provides a general analysis. No other sources are cited.
Filename: SA810HBS.rtf


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