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Papers On Miscellaneous Issues In Business
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An Overview of Computer Associates
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This 4 page paper examines this firm that endured a scandal in September of 2004. While the scandal is discussed, there are many facts about the mission and management of this large company that is included. Bibliography lists 5 sources.
Filename: SA439CA.rtf

An Overview of the Art and Business of Public Relations
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This 10 page report discusses the fact that any student pursuing a study of public relations and its goals and objectives must understand that for all the energy and effort any organization puts into its management efforts, those efforts will be useless unless external elements, most notably communicating with and supporting the various publics that are essential to the success of the organization, are also calculated as a part of the larger management equation. External factors can range, depending on the organization and its business or social enterprise, from political factors, economic conditions, national attitudes, public perception, and much more. Bibliography lists 5 sources.
Filename: BWprover.wps

AN OVERVIEW ON HOW TO START A BUSINESS
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This 15-page paper examines literature and various steps to a successful business start-up. Bibliography lists 16 sources.
Filename: MTbusstart.rtf

Analysis of a Coke Commercial
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This 6 page paper takes a look at a Light Coke commercial and analyses it in terms of production values, messages and impact on the target audience. Many things are discussed including camera shots, lighting and color but emphasis is placed on the message it provides. Bibliography lists 3 sources.
Filename: SA18Coke.wps


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