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Papers On Communications, Media, Theory, Etc
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Advantages of Effective Oral Communication Skills in Business
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A 5 page paper discussing why organizations need effective oral communications more than ever before. It is no longer sufficient for managers to dictate, now they must lead. True leadership requires that the leader gain the dedication of the ranks, and that can be accomplished only through effective oral communication. Bibliography lists 7 sources.
Filename: KSbusCommAdv.rtf

Advertising and Gender Roles
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5 pages in length. It is nearly impossible to escape gender stereotypes, for they exist all throughout society. Advertisers especially seem to draw upon assumptions about male and female roles. Such intolerance has even been experienced from one's own significant other. From where do such harmful and often distorted images originate, and why have they not decreased over the past several decades? If one considers the fact that each person is a product of his own environment, it is easy to see that the influence of his surroundings is critical to forming his gender image. Attitudes are spread from generation to generation, community to community and person to person; there is virtually no way to avoid becoming tainted in a society that harbors negative or pre-formed stereotypes. Bibliography lists 4 sources.
Filename: JGAadsex.wps

Advertising and Individual Autonomy
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This 5 page report discusses the argument that exists regarding whether or not advertising subverts individual autonomy and in what ways. According to “Advertising and Social Autonomy” written by Richard L. Lippke, the average consumer is not necessarily “manipulated,” however, he or she is has their “capacities to make rational choices about the implicit content of ads” restrained or overpowered. The author of this report supports Lippke’s argument and presents a number of examples of such a process in the modern “advanced” capitalist society of the United States. Bibliography lists one source.
Filename: BWadauto.wps

Advertising and Mass Media
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This 5 page paper concerns the issue of economic constraints affecting advertising decisions made by mass media executives. A 1999 issue of Family Circle is used to demonstrate that sponsors are favored over providing both sides of controversies. The endorsement of mainstream medicine due to monetary issues is also a theme of the paper. Bibliography lists 5 sources
Filename: SA7Adv.wps


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