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A Critique of Active Audience Theory
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After defining what is meant by active audience theory the paper then considers its’ the strengths and weaknesses. Examples are cited within the paper which includes the work of theorists such as Lasswell, Blulmer and Katz, Blauer, and more recently Miller and Philo. The bibliography cites 6 sources.
Filename: TEactaud.rtf

A Postmodernist Interpretation of the Impact of Mass Media on Society
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A 9 page evaluation of the contention presented by author Dominic Strinati in his book “Introduction to Theories of Popular Culture” that “society has been subsumed within the mass media”. This paper analyzes the influence of the media from a postmodernist perspective, calling into play the theories of men like Harvey, Jameson, Baudrillard, Lyotard, Foucault, Beck, Giddens, Ritzer and Habermas to conclude that Strinati’s contention does indeed carry a lot of weight. Bibliography lists 15 sources.
Filename: PPmdia4.rtf

Advantages and Disadvantages of Analogue and Digital Communication
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This 10 page paper examines the topic in depth. Cultural and practical aspects are discussed. Bibliography lists 4 sources.
Filename: SA842daa.rtf

Advertising and Individual Autonomy
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This 5 page report discusses the argument that exists regarding whether or not advertising subverts individual autonomy and in what ways. According to “Advertising and Social Autonomy” written by Richard L. Lippke, the average consumer is not necessarily “manipulated,” however, he or she is has their “capacities to make rational choices about the implicit content of ads” restrained or overpowered. The author of this report supports Lippke’s argument and presents a number of examples of such a process in the modern “advanced” capitalist society of the United States. Bibliography lists one source.
Filename: BWadauto.wps


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