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Axiology: The Question of Ultimate Value
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(5pp) We as humans always claim that we are concerned with values. Largely this centers around the "value" of things, or the "best value" in relationship to cost, time and energy. German theorist Robert S. Hartman took the concept of value much farther than we might be prompted to do today. However after experiencing the organizational evils of the Nazis on a first hand basis, Hartman began to wonder if it was possible" to organize good as effectively as the Nazis organized evil." Ultimately Hartman game up with what he called "value mathematics,' as a method of determining the values of our everyday experiences. Bibliography lists 2 sources.
Filename: BBaxiolo.doc

Brave New World's Savage Reservation:
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(5 pp) Real power is in the hands of ten World Controllers, who exercise rigid control at all levels to maintain their ideals: conditioning everyone to think alike, banning natural births, and handing out the tranquilizer soma to those not happy enough. Games, work, and social groups are structured to keep everyone content. "But (in this Brave New World, we learn,)every one belongs to every one else." The question that is put to us with this discussion is choosing either the Brave New World, where "sixty-two thousand four hundred repetitions make one truth, or the Savage Reservation, a stark, but dramatically alive, unknown remnant of the past. Bibliography lists 3 sources.
Filename: BBhuxsr.doc

British Telecom; Advertising So the Audience Understands the Message
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf

Business Communications within a Conceptual Context
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An 8 page paper discussing accepted concepts and theories of communications management and suggesting an alternative approach. A foray into a "do it yourself" approach can negate the benefits of theory, but it is practical and obvious benefit that organizations need in today's intensely competitive environment. The common approach has been to design programs around extant theory; this approach can be used to formulate a base of practical application to which theory can then be applied. Includes a list of 30 communications concepts. Bibliography lists 6 sources.
Filename: KSbusCommCon.wps


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