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Papers On (Mass) Media & Broadcasting
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Communication and the Communications Professional
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The role of a communications profession, whether in marketing, journalism or PR, is to communicate a set message so that it is understood b the target audience. This 3 page paper considers how professional communicators can undertake this task and why it is important they understand how the audience will receive the message. The bibliography cites 2 sources.
Filename: TEcomprof2.rtf

Communication, Tourism and the Media
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This 11 page paper considers the way that the media may influence the audience that some issues are important whilst others are extraneous. The writer examines this in the context of the reports following the events of September the 11th when the Twin Towers of the World Trade Building were destroyed. The writer considers the way that the media reported on terrorism after the event and how this may be interpreted in a balance manner. The bibliography cites 6 sources.
Filename: TEcomter.wps

Communication: Gramsci's Hegemony
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7 pages in length. Outlets of mass media are nothing if not powerful. Its hegemonic nature affords significant influence over the general public as well as virtually every institution in the nation, a level of control that not even the president of the United States can claim. The extent to which Gramsci's theory of hegemony explicates the power inherent to mass media is both grand and far-reaching; that every form of media can readily influence those they inform speaks to the level of ideological control and authority they inherently possess. This does not make them infallible, however, when it comes to the ethical tenets of their collective power, inasmuch as the hegemonic influence of information they dispense is, in the eyes of Marxist theory, often the product of coercion, agenda or ulterior motive. Bibliography lists 3 sources.
Filename: TLCgramsci.rtf

Communications Professionals
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This 4 page paper explores the role of the communications professional, looking at the different tasks and factors that any communications professional will have to consider when undertaking their job. The paper considers this specifically from the perspective of a professional, such as a journalist, market or PR working in the UAE, but the theory is applicable to all processionals in all countries. The bibliography cites 4 sources.
Filename: TEcomprofess.rtf


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