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Amazon’s Back-End Structure
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A 3 page paper examining the design and structure of Amazon’s back end, which underwent substantive change in 2001-2002. After adding Excelon Corp.’s ObjectStor database, Amazon greatly increased its ability to fulfill customers’ orders and provide them with current product information. Bibliography lists 4 sources.
Filename: KSitAmazBack.rtf

AMAZON, ORGANIZATIONAL CHANGE, AND TECHNOLOGY
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This 3-page paper focuses on how Amazon can handle resistance to change from emerging technologies. Bibliography lists 1 source.
Filename: MTamaztech.rtf

Amazon.co.uk
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This 8 page paper uses Amazon.co.uk as a case study to look at the way in which e-commerce can be used as an effective business method, the importance of the consumers experience and the explanation of a business model developed specifically for e-commerce. The bibliography cites 7 sources.
Filename: TEamazoncouk.rtf

Amazon.com
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A 3 page paper answering 6 questions about Amazon.com’s strategic direction; use of technology; core competencies; mission statement; and integrity of customer data. No introduction or conclusion. Bibliography lists 5 sources.
Filename: KSmgmtAmazon.rtf


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